I've been doing a little research lately for an app company at work and found a book that has some really cool pointers. It's called "iPhone & iPad Apps Marketing: Secrets to Selling your iPhone and iPad Apps." Check it out at Barnes & Noble if you want - it's by Jeffrey Hughes. Today's world is mobile and so companies are beginning to make an effort to make their product available wherever their customers are. If used effectively, iPhone and iPad apps can help a company extend their brand reach as well as increase customer interaction and loyalty. Mobile technology can help in other ways, too. Those in the banking industry, for example, have started providing customers access to their account via apps. Creating new ways to extend the usefulness of existing web-based tools is going to be something that we will see more of in the future.
One great example of a company that successfully extended their product to the mobile technology world is Chipotle. Their app gives customers a full menu, restaurant locator, and a secure ordering system where customers can place orders.
The book asks: Is an iPhone/iPad App Right for Your Company? The answer is, in almost every situation, yes. The book says "Most companies are a good fit for creating an iPhone/iPad app to either promote their brand or extend existing services to their customers." The real question probably if your company has the resources to create and maintain an app that is helpful to your customer.
Four tips for implementing your marketing plan from Hughes' book:
-Always check your progress
-Always try new things
-Don't jump ship too soon
-Ask for feedback
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