Tuesday, March 15, 2011

Kickstarter or justgive?

In my last blog I posted about a site called Pinterest and I decided I'd continue my trend and talk about a few other sites that may be new to a lot of people.

Someone I know recently posted a Facebook status asking for her friends to donate to a cause on a website called Kickstarter. Kickstarter is a place to get funding for creative projects and is only able to be a success in raising funds because of social media. If someone has a good idea then it can spread like wildfire via social media outlets such as Facebook, twitter, and so on.

I've recently been put in charge of a campaign to raise $20,000 for Kelly Autism Program's KAPS Kreations. KAPS Kreations is a business started by the middle and high school students who participate in the Kelly Autism Program. The participants of KAP all have been diagnosed with Autism Spectrum Continuum and their involvement with KAP and KAPS Kreations provides them with valuable training for their future as professionals.

There are two main goals in raising money for KAPS Kreations. The first is to increase Autism Awareness (April 2 is the worldwide Autism Awareness Day) and the second is to raise money for KAP participants so they can purchase materials to make products that they can sell to the public. Before posting this blog I was considering starting a Kickstarter page for KAPS Kreations but after reading about it I think that a different site (justgive.org) would be a better option for what we need.

I've found out that Kickstarter is designed solely to raise money for creative projects. It is not for nonprofit fundraising. Another aspect of Kickstarter that is not ideal for the purpose I would have been using it for is the fact that you have to set a funding goal and if that goal is not met then you do not get to keep any of the money that people have pledged. I read about people who set up a Kickstarter project to get the funds they need to write a book, make a CD, or create a documentary.

Check out this Kickstarter project that has already been funded 107% ($91,055).

Kickstarter is a new way to fund and follow creativity. And that's awesome. But for my purposes I'm going to stick with justgive.org.

2 comments:

  1. Cool post. I have never heard of either one of those. So, what is the purpose of justgive.org? Is it the same idea as kickstarter but focuses on nonprofit? This reminds me of kiva.com. It is a mircofinancing site where people can give personal loans to small business owners in third world countries. Social media outlets are a great way to promote these types of sites.

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  2. Justgive is for nonprofits only and is different from Kickstarter also in the fact that it's not all-or-nothing funding. Any money raised on justgive is given to the nonprofit whereas Kickstarter only chargers people who pledge and gives the money to projects that have reached their funding goal. The all-or-nothing concept is really interesting but just not good for the project I'm working on.

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