A Few of My Favorite Social Media Campaigns

Proctor and Gamble, the parent company of Old Spice, brilliantly launched a social media campaign that people are still talking about a year later. Isaiah Mustafa was hired to quickly answer questions that fans from Facebook, Twitter, and YouTube posed to him. He posted nearly 200 videos, all answers to fans, in the span of just a few days.

Here’s one of the Old Spice commercials called The Man Your Man Could Smell Like. This social media campaign got so many people talking that even a few celebrities (Alyssa Milano, Demi Moore, Ellen DeGeneres, and Ryan Seacrest) posted questions for him to answer. 

Jack Link's had a national ad campaign with five commercials that all had people pulling pranks on the sasquatch (Big Foot). Here's one for you to look at called Football Kick. A Messin with Sasquatch microsite was created to go along with the national commercials in order to keep fans on the Jack Link's website and interact with the brand character. Games have since then been created as well as other features on the website that keep fans involved.

Jack Link’s Beef Jerky and the Old Spice Guy are two of my favorite social media campaigns because I think they are hilarious, addictive, and they got their customers involved. They both created a recognizable brand identity as well as a buzz that got fans excited. I think that many companies will follow their lead and create campaigns that are similar in the future. 

Mountain Dew had a campaign in which they had customers vote on what new flavor they should produce. DEWmocracy was the name of this project and fans voted on which flavors they liked best in their home-tasting packs. The top three were then moved on to the next round in which “Flavor Nations” made up of ad agencies, fans, and experts were assigned the responsibility of packaging the new product and coming up with graphics and social marketing. The one flavor that got the most votes would be the winner. There are few great ideas about this campaign. I really like the fact that it has people involved. Interacting with customers is a great way to do more business. What did not work is the fact that there were potentially thousands of customers who were lost because the flavor that they voted for was never produced.